Story of how a bootstrapped startup grew organically to become the best Zapier alternative
As we write this Case Study Integrately enjoys 1500 meaningful clicks every day resulting into approximately 110 FREE leads every day. But how did they get here? Let's dive into the details.
Integrately is a Zapier alternative that needed to grow aggressively. As a bootstrapped company no matter whatever the amount they spent on Ads, the cost of customer acquisition was way higher than their LTV. It was clear SEO was the way forward. The only way to make and maximize profit was to get free leads and that's we did.
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Let's break down the details in 3 parts
Integrately creates integration pages for thousands of SaaS companies. We found that we had a special advantage with Integrately, so we implemented a strategy which focuses on aggregated traffic from multiple low volume pages. We meticulously worked on internal linking, sitemap, page speed, mobile friendliness etc. and ended up creating the most optimized website (very important)
They don't say "Content is King" for nothing. We wanted to rank for as many relevant keywords as possible. To boost ranking of those thousands of keywords, required us to write content endlessly. We started with 15 articles a month and scaled it gradually until we had created a source of native traffic.
We had created the hundreds of articles in a clustered structure. The corner stone article in every cluster required link juice to further help all the related articles rank along with itself. So we started building expensive but high quality links from high DA websites. We weren't going after quantity. Few good ones did the job.
We created a simple prioritization plan. Came up with a most SEO friendly website structure and divided our SEO efforts in 3 parts:1. Hyper Optimizing the pages 2. Creating valuable content at scale 3. Building quality links on content clusters
Some important numbers that our efforts helped deliver
